Advertising photography is all about photographing objects to be covered by advertising. The purpose of advertising photography is to show items in the most attractive way and to encourage their purchase.

Promotional photos accompany us in everyday life. They can be found in various catalogs, brochures, price lists, brochures or advertising on billboards.

As the name implies, advertising photographers are concerned with selling or appealing to instincts within a viewer that would create a need to buy. Whether the photography is framed in such a way as to make it seem sexy, beautiful or trendy, the overall effect is of inducement to take an action, namely, buying.